Funded by the Hong Kong Jockey Club Charities Trust, the two-year Jockey Club ‘City of Character Project’ begins in July 2018. The project consists of two parts, namely 2018 and 2019 Character Day Hong Kong, and a series of parenting courses that will take place in 2019 and 2020. The aim of the project is to further promote the importance of Character Education, and to increase public awareness of Character Education.